
Parenthetical citation is also known as information-prominent citation: it is used to emphasise the information being cited.Ī parenthetical citation should directly follow the idea being cited. The general form is (Author, date), within parentheses. (2018) "attempted to curate their shared content depending on how they imagined their audience on different social media platforms" (p. shared different content on different social media sites, basing their decisions on a mental model of how their audience on each site would react.

Participants in a 2018 study by Pitcan et al. Social media users "attempted to curate their shared content depending on how they imagined their audience on different social media platforms" (Pitcan et al., 2018, p. Social media users will share different types of content on different sites, often basing their decisions on a mental model of how their audience on each site will react (Pitcan et al., 2018).

In-text citations can either be in parenthetical form, or have part of the citation included in the narrative of your work:
